The custom of eating new rice is considered an indispensable part of the traditional cultural identity of the Tay people in Binh Lieu. The new rice season usually takes place in the 10th month of the lunar calendar every year.

The Dao Thanh Phan girls at Ngan Meo Tren village displayed the village's feast in a competition.

From the end of October to early November, rice in paddy fields ripens in Binh Lieu mountainous district. The romantic beauty of the mountainous district captivates many tourists. 

The custom of eating new rice was highlighted at the Binh Lieu Yellow Season Festival to honour the ethnic traditional cultures and natural beauty of the border district of Binh Lieu.

"Com moi" is an agricultural practice that reflects the spiritual life of local residents and their respect to rice, an important crop in their production. The festival is well organised to show respect for their ancestors who accumulated and transferred them rice growing techniques.